If your business is thriving in its physical habitat, it could be time to venture into the world of e-commerce. High-street trading is limited to a physical location and footfall, and unless you are going to purchase a second premises, your store could have reached the peak of its potential. With online sales, however, you could take your business much, much further.
The benefits of e-commerce
In 2017, e-commerce sales in the United States generated $279bn. This is projected to grow to $476 billion by 2024, making it an expanding market that you as a trader cannot afford to miss out on. Starting an e-commerce store, either from scratch or to sit alongside your current means of trading, means accessing an almost intangible number of potential new customers.
E-commerce is almost instant and your strategy can be changed to suit different target audiences, making it a speedy and versatile way of selling your products or services.
Who can help you start your store?
Firstly, it is important to note that there are experts who can help you start your e-commerce store. For those wanting to boost sales or those unfamiliar with selling online, magecloud.agency can help you create a masterful Magento website to sell your wares around the world. E-commerce professionals such as these will help you understand and implement the five top tips listed below:
- Know your market
If you run a small high street store, you will likely have your regulars and friendly faces who pop in every once in a while just to say hello. When starting out in e-commerce, it can seem strange that you do not have quite this same level of connection. However, that does not mean the vendor-to-customer relationship is not just as important. You need to know your market so that you can target digital marketing strategies at the right people.
- Have a marketing budget
Once you have settled on who it is you are selling to, you need to begin planning your digital marketing campaigns. It is always best to have a budget for both traditional and digital marketing so that you can better judge how both campaigns are paying off in terms of return on investment.
- Use professional photographs
The photographs of your products, along with their descriptions, are vitally important to building an image of professionalism and trustworthiness in your business. Grainy images or images that don’t fit your website design properly will put buyers off in seconds.
- Get website navigation right
When starting your e-commerce store, consider the strategy through which you are going to guide visitors to your store from your homepage or blog posts towards your sales pages. This is vital for increasing leads and sales, and all comes down to the website navigation you have implemented.
- Include all necessary details
Having an FAQ page sounds basic, but it is necessary for speeding up sales and keeping customer satisfaction high. Always have contact details on your website so that customers can ask you precise or obscure questions, but you do not want to be wasting their, or your own, time by not including all of your product, delivery, and returns details on the website.
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The way we do business is something that changes constantly. We started with a simple bartering system where one object is traded with another. Today we use digital currency alongside paper and coins to buy what we want.