Did you know that more than 40% of the world’s population now use the Internet?
Conversion rate can increase by 86% if videos are used on a website’s landing pages.
70% of consumers reportedly want to know about products via content instead of traditional ad methods.
These stats show the importance of creating and implementing digital marketing strategies for a business’s growth. With constant innovations in technology, now it has become quite easy to promote your products or services to the world. However, finding out the right strategies for marketing your brand can be a little bit difficult in the beginning. Questions like how to impress the audience, how to increase visibility and how to boost sales – needs to be taken in consideration when selecting a strategy.
Here are some effective digital marketing strategies that you can implement in your business:
Despite the fact that Google algorithms can be quite confusing, you should create an appropriate SEO strategy in order to be visible to the maximum number of consumers.
The purpose of your search engine optimisation strategy is to get a higher rank on the search engines.
Here’s how you can get started with a great SEO strategy:
- Find a keyword that has a high organic click-through rate
- Go through the first page of Google
- Create great content
- Include a hook to the content
- Optimise for on-page SEO and user intent
- Design your content and make it appealing
- Create links to your page
- Keep updating your content
To learn more about how you can execute all these steps, click here.
However, it is suggested to hire a professional SEO expert to get the best results.
- Social media marketing
There’s no way one can ignore social media on today’s date. According to a survey, adults who fall under the 18-34 age brackets are likely to follow a brand through social media. There are 3.48 billion active social media users worldwide. Hence, you can understand how much potential you have in generating leads and sales by creating a perfect social media strategy. You need to create engaging posts for social media to get the desired result. For example, McDonald’s created a very interactive social media content for the 50th year celebration of their Big Mac. In their post, they asked the users what they used to look like in their formative years. If you go through any McDonald’s case study on strategic management, you can find out more about it. This can be a great example you can look up to for creating effective social media posts.
Here are some tips for creating a great social media marketing strategy:
- Review your social media presence
- Find out who your target customers are
- Create engaging content
- Be consistent with the posting
- Utilise the social media management tool
- Track your social media efforts
You can learn more about creating a social media marketing strategy from this helpful blog by Hootsuite.
- Content Marketing
Content marketing is a great digital strategy that will help you attract more audience to your site. The key to achieving success in content marketing is to create something valuable for readers. So, your content needs to be relevant to the target audience’s needs and should help in solving their pain points.
Here is a useful blog by Optinmonster on creating an effective content marketing strategy.
- Email marketing
Email marketing is a good way to reach out to your target audience at the right time. With a well-crafted email marketing strategy, you will be able to generate more leads, boost your sales and conversion rates. Email marketing is also a very affordable option among all other digital marketing methods.
Here’s how you can create a successful email marketing strategy:
- Determine your goals
- Create your email list
- Create appealing and convincing subject lines
- Use the right tone in the email
- Choose the right time for sending
- Try out A/B testing with your emails
You can check out this blog to learn in detail about creating an effective email marketing strategy.
Summary and Takeaway Points
Use the information and tips to implement the right digital strategies in your business. This will help you keep your business relevant and also add largely to your company’s growth.
Here are some takeaway points from the blog presented above:
- Use SEO to rank higher in the search engines
- Create the perfect social media marketing strategy to reach out to the right audience
- Prepare an excellent content marketing strategy by creating something valuable for the readers
- Make an effective email marketing strategy to increase your conversion rate
Don’t refrain from hiring a professional digital marketing expert or consultant to ensure your efforts don’t go in vain.