As more and more people are gearing up to return to the world of in-person shopping, it is high time that every retailer take steps to ensure that their shops and stores are fit and ready to welcome back their patrons once again. This means doing some deep cleaning, checking inventory, and preparing all of those displays.
The retail displays in your shop are how you show off your top products and inspire your patrons to explore the different ways in which your products can be used and worn. They also help a retail space to feel more complete and polished. However, a display that is lacking in certain elements won’t increase sales as much as you would have hoped.
If you are currently looking to spruce up your retail shop in preparation for the upcoming reopening, here are three elements that can help you to create the perfect retail display for the big day.
1. Quality Mannequins
When you are in retail, the ability to show off your products to customers on full-sized mannequins is an important aspect of designing retail displays. Oftentimes, shoppers can be wary of even trying a certain piece on simply because it doesn’t appear very appealing on the shelf. However, by displaying your products on a mannequin, you can give shoppers a better idea about how the product might actually look on them.
There are a variety of different types of Mannequins on the market that retailers can choose from. Depending on the type of shop that you own, the right mannequin can help set the tone and contribute to the overall design of the space.
For instance, if you run a sporting goods store, you will want to opt for mannequins that come in various sporting poses. If your shop caters more to the outdoorsy type, why not include a dog mannequin in the display?
2. A Consistent Colour Palette
The next element that you will want to address in regard to your retail display is the colour palette that you go with. You want the colours to remain consistent with your branding and not clash too harshly with the other colourful elements in your shop.
Make sure that you display items that complement the other colours at play in your store. Likewise, everything within the display should be cohesive from a colour standpoint and work nicely together. If you have too much going on, the display can appear overwhelming and chaotic.
Final touches and accessories are the best way to finish off your display and bring the entire thing together. If you are a clothing retailer, for example, you don’t want to simply display several mannequins in your latest outfits and call it a day.
Instead, use the display as an opportunity to showcase the accessories and other items that you offer in store. Things like bags, jewelry, and sunglasses can all help take your display to the next level. Just make sure, once again, that you aren’t overwhelming the display with too many pieces.