In an increasingly competitive marketplace it has never been more important that you continually look for new and innovative ways to strengthen your brand.
Branding is a crucial component in building your business and incorporates generating trust for your products and services amongst your target audience.
From ensuring that you promote yourself as a brand with a social conscience, to aligning yourself with the right social media influencers, keep reading to find out the top five ways to strengthen your brand and improve your brand recognition in 2020 and beyond.
1. Utilize Social Media Influencers
Social media is huge. With 3.5 billion users worldwide and with influencer marketing effectively being an online version of word of mouth, you would be crazy not to take advantage of this rapidly growing digital marketing strategy.
In fact, did you know that 86% of marketers currently use influencer marketing?
Furthermore, 49% of consumers depend on social media influencer recommendations and a whopping 86% of women use social media for purchasing advice.
By making the decision to enlist the services of the best influencer marketing agency in Los Angeles, you can align your business with some of the world’s leading brands, resulting in enhanced brand awareness and ultimately an increase in profits.
2. Focus on High Quality Content
Although this is nothing new, high quality content will continue to be crucial to strengthening your brand in 2020, with consumers wanting their preferred brands to offer consistent, relevant and valuable content.
In particular, the popularity of video content continues to grow with 85% of all internet users in the U.S watching online video content on a monthly basis across their preferred devices.
Plus, 54% of consumers want to see more video content from their favorite brands.
When creating video content, you need to ensure that you know your audience, have a simple video SEO strategy in place, and are able to make it clear what the video is about within the first 5-10 seconds.
3. Promote a Strong Social Conscience
A massive 70% of consumers want to know what their preferred brands are doing to address social and environmental issues, and 46% pay close attention to a brand’s social responsibility efforts when they buy a product.
Therefore, if you want to strengthen your brand in 2020 and beyond, you need to make sure that you are actively promoting yourself as a business with a social conscience.
However, with the majority of consumers feeling skeptical about brands’ motives for being socially responsible, you need to not just tell your consumers about what you are doing, but actually show them.
It can also be a good idea to pick charitable causes that are close to your heart or to the local community as you can explain why you are supporting them and build a story around your efforts.
4. Offer Added Value
Everybody likes to feel as though they are getting something for nothing, and fortunately, this does not have to involve you giving away your products or services for free.
Instead, focus on other ways you can provide added value to your customers such as clearly promoting your USP which makes your offerings better than your competitors, being responsive to customer requests and feedback or by providing loyalty programs to your most committed customers.
5. Establish Yourself as a ‘Thought Leader’
Although this can be helped by implementing an influencer marketing strategy as mentioned previously, taking the time to publish your own useful and innovative blog posts can establish you as an expert or thought leader, in your field.
Why is this important? Thought leaders are respected, trusted and often the first place that consumers turn to for advice or expert knowledge, so establishing yourself as one will increase the exposure of your brand and help you to build your professional reputation within your industry.