Finding new marketing strategies to create higher sales may seem like a challenging and daunting experience, regardless of whether you are a beginner or seasoned player in the eCommerce and Amazon FBA industry. That being said, we have come up with a list of tips that may be new or something is circling backing to after trying to fight newer marketing strategies. Hopefully, these tips will help you take your business to the next level, especially as the industry becomes fiercely competitive and convoluted given the new tips and tricks that are now are there.
The presence of video optimization is incredibly important when it comes to marketing. Some notable applications that can definitely with video optimization include YouTube, Snapchat, tiktok and the TikTok likes are definitely great tools that could help you achieve higher sales. Both YouTube and Instagram, for example allow you to go live and speak to those that may be interested in your merchandise. It also allows you to connect with potential buyers on a personal level, since there is a buying power in buying things from those other can relate to. For example, if you run a doggy daycare business, having a live cam of the pups playing and having fun is a great way to get your business some attention and hopefully some new reservations.
Personalize Customer Experience:
It is very important for the customer experience to be personalized so that you can build stronger ties with your customers. If able, try looking into the customer’s search history to see what sites or product pages they have reviewed. That way you can see what products or pages are of interest to them and potentially put an ad on the site. You can even try using chatbots or pop-up messenger when customers are browsing your page, to ask if they have any specific questions. There are endless ways to personalize the customer experience, that could garner more attention for your eCommerce business.
Creating a referral program is by far a really great way to create long-term business ties. It essentially allows those who have made a purchase on your site to use a code sent to you as a referral for you to give to someone else to purchase your product. The incentive for the party that receives a referral can get a discount, and the other party who provided a referral also gets a discount. So it’s a win-win for both parties involved. It doesn’t have to just be a discount. It could also be a credit or a small free gift.
Respond to Queries:
Responding to queries is incredibly important when it comes to sustaining any business. While it might seem like a no-brainer to respond to any questions or comments regarding your merchandise, many eCommerce businesses lose out on clients because they don’t answer back to any comments on inquiries that they may have. Give your clients a timeframe as to when you can respond to their queries. For example, if you run a pet services business, such as dog training or doggy daycare, responding to site visitor queries can help you convert those visitors into customers. Whether you get a reply in a day or two, it’s always helpful to provide a comfortable timeframe on your page so that there is an understanding as to when you’ll get back to them.
Highlight your Best Keywords:
If there is anything essential to getting higher sales for your listing on your business, it is the use of keywords. Keywords can make or break the amount of time a potential customer may spend browsing your listing for a potential purchase. The best way to go about finding the best keywords is the use of seller tools that could help you in finding out which keywords would be the best fit for your product pages. Using a tool will alleviate any stresses you may have about finding the right keywords for your page titles and descriptions. For example, if your run a yoga studio, some keywords you might target would be yoga, hot yoga, and Shavasana, depending on the type of yoga your studio teaches.
Start a Blog:
While starting a blog may not be the obvious choice, it could have a lasting impact on your page. Adding a link to your blogs could allow potential readers and buyers alike to see how you use your products or how your products are used in various ways. For example, if you provide your own photography services, your blog is a great platform to show off your skills and insights. Doing so could make your reader humanize you as not just an entrepreneur but as someone that knows the validity and efficiency of their product. It could be an added bonus, in addition to doing live videos, that can personalize the customer service experience. That said, it could definitely be an added benefit.
These tips can definitely work to your benefit if taken into consideration. While some of these tips may not be new, it is always nice to revisit strategies that have consistently shown results, such as the marketing strategies outlined in the article. While they may be other methods that may work to your aide, these tips will definitely help your product pages garner more intention which may or may not lead to higher sales for your eCommerce or Amazon FBA. Remember that while these may be good tips, there are a plethora of other resources that you can use in order to grow your business.