Technology

Digital Marketing Beyond SEO

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Search Engine Optimisation has become a hugely popular term in the digital marketing world, and for good reason. Most people have probably heard of the benefits that SEO can bring to businesses, such as driving traffic to your website, increasing brand awareness and keeping a competitive edge. 

While there is no doubt that every successful digital marketing campaign must involve SEO, it is also important not to fall into the trap of having SEO as your only digital marketing practice. There are many other equally valuable techniques that should be used alongside SEO to ensure the highest return for your digital marketing campaign.

Conversion Rate Optimisation

As the name suggests, conversion rate optimisation is a practice designed to increase the number of website visitors that convert into customers. It is not difficult to understand why conversion rate optimisation is necessary alongside SEO. Without it, you cannot monetise the flow of traffic arriving at your website. 

Partnering with a company like Sculpt, a Leeds Based CRO Agency is the most efficient way to do conversion rate optimisation. This is because partnering with a professional will offer you vital data insights while using these to inform brand reputation to benefit conversion rate performance. 

Video Marketing 

Experts in digital marketing are quickly becoming aware of the powers of video advertisements. Recent studies illustrate just how valuable digital marketing can be. For example, 70% of consumers say that they have shared a brand’s video. This ‘shareability’, which essentially promises to increase viewers of your ad for free, is higher in videos than any other format. Not only are customers more likely to share your advertisement, increasing brand awareness, but video marketing is likely to affect your brand image, too, with 52% of customers reporting more confidence in an online purchase after watching a product video. Research also found that 72% of businesses that have used video marketing believe it to have improved their conversion rate. 

Influencer Marketing 

Influencer marketing is a very useful tool that can help to increase brand awareness, as you harness the large audience of your chosen influencer, it also benefits a brand’s trustworthiness and the desirability of a product. This is due to the fact that influencer marketing is, in general, seen as more authentic than other forms of advertisements, with 63% of customers trusting what an influencer says about a product much more than what the brand says. Research has also found that 58% of people have bought a new product in the past six months because of an influencers’ recommendation. 

Optimise for Voice Search 

The way that people are using the internet is changing and the ever-increasing number of voice searches make it necessary to rethink some digital marketing strategies. Research goes some way to show you just how valuable the voice search market will be, with 55% of American homes predicted to own a smart speaker by 2022. 72% of people who own a smart speaker say that they use their devices as part of their everyday routines. The voice shopping industry is booming, with market experts predicting that it is going to be worth $40 billion by 2022. 

There is much more to the world of digital marketing than just search engine optimization. To make sure that you are always making the most out of your marketing campaigns, today and for the future, it is necessary to consider other ways to bring the highest return on investment.

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