A very old proverb from our ancestor’s time, is now taken in a very serious way. Amidst Covid-19 outbreak, every day there is a headline for us to eat healthy, stay fit, and remain indoors.
The trend of nutritive living has just begun, people are getting active and are ready to experiment with new concepts like intermittent fasting, veganism, weight loss, and many others. It has suddenly become the epicenter of culture.
With influencers all around the place, the health and wellness industry has got a whole new hype. The consumption rate of healthy food has increased and the information is more relied upon on the social media platforms than on the traditional advertising medium.
Looking at the current marketing world, people are only going to respond to a reliable resource and avoid the random ones. You will always listen to a gym expert, a fitness freak, a nutritionist, or someone who is following a healthy lifestyle for long.
This is where brands have to collaborate with influencers, to become one with the Gen Z and to build their brand recognition in the online-offline market. Health and wellness influencers like Hannah Dawn Prakash, Niki, Phoebe, Angie, and many others have made the idea of healthy eating very fascinating and a quick doable thing.
If you as a wellness brand are thinking about what does an influencer do out of the box to engage the audience and convert it into a sales tactic? Then here are some of the tactics that do attract potential customers to try a healthy living option.
- Posts a healthy cooking recipe with easy ingredients using a healthy brand option for promotions online
- Share knowledge of a product and how to use it in the correct form with the audience
- Showcase the product with its other uses in the form of different food recipes or an exercise routine
- Prepares a video on workouts, other photo reels, to make the product or brand more user-friendly for the audience
Constant tagging, giveaway alerts, optimal use of product or healthy supplement, helps a brand in its online brand recognition and recall. It also helps in increasing traffic to the website along with building a loyal brand audience.
Of course, this takes time, but people are glued on to their phones then they are with a newspaper or television ads. The only way to reach them efficiently is Instagram, Facebook, Twitter, Google ads, and other internet platforms like blogging as everything is available a feather touch away.
Now, without doing a further due, let’s take you to some authentic reasons why to collaborate with such creative heads online and stop wasting your money on random advertising tactics.
4 Reasons a health and wellness brand should collaborate online for influencer marketing
1. Highly trusted and reliable experts of the health and wellness genre online
People rely on online credibility. They follow people, whom they believe in. It can be anyone, there is no age limit when one is into online influencing. The individual lures its audience with his own ideology related to a certain genre.
Be it Dwayne Johnson, the most popular actor and wellness influencer, has made health the core part of his living. He believes in the idea of balanced and healthy life, thus caters the same to his audience in the form of humorous eating posts or sharing a diet plan of his own. People are eager to know his lifestyle and so are glued on to his posts.
Dwayne has loyal followers and is also an expert health influencer, the cherry on the cake is, him being a famous actor. Thus, brands can collaborate with him to attract the health conscious followers and make a big move online with their product.
2. Consumers are taking a remand over their health
People are turning to be health conscious. They themselves are taking charge of their diet and trying to adapt a balanced healthy lifestyle. One needs a mentor or a motivator to keep them going on the wellness path, influencers play that role very well. They are the ones who constantly are present guiding their followers by producing a video, reel, story, posts, over the social media handles. And also actively giving answers to all the necessary DMs from their audience. Thus, they are the ones with constant engagement and you as a brand, need someone like them to cater your message to the mass.
3. An era of health and wellness influencers
You are living in the age of digitization. Marketing has shifted vividly from offline to online mediums. The influencers have made the platforms more interactive with a constant effort of posting their creative ideas. The millennials follow these influencers as their role models to achieve a particular goal or for sheer entertainment purposes.
The health and wellness genre has got a whole new version after the influencers started to make content related to healthy food, workout regimes, and other authentic information using reliable facts & figures.
The health and wellness influencers have made diets, workouts, and other essential information bifurcated for every age group. Thus, there is a lot of detailing done by them which a brand might need to make a loyal audience along with an authentic place in the minds of their potential customers.
4. Increased ROI
Influencers do provide a high ROI to the brands. According to Influencer Marketing Hub for every $1 spend on influencers provides the brands with $5.78 ROI. For the budding or entrepreneurial brands, influencers are a boon. A healthy collaboration with them leads to a great online presence then the product gets its due brand face along with popularity among the targeted audience. It is all in front of a brand’s eyes, there is no faking when it comes to viewership, engagement ratio, likes-dislikes, and comments.
Thus, a brand should rely on influencers after having a good look at their profiles. The wellness and health influencers have changed the concept of getting fit and give it a glamorous, approachable, and fascinating outcome. Sharing content consistently online will give your brands its sheer brand value and a set of reliable & loyal purchasers for the product. Experience the online influencer marketing world for yourself, and address the mass in a very upfront and personalized way.