We all know how helpful reviews are for customers. It helps them make their purchase decision and helps them understand the product in a better way. Like, it helps customers – it equally helps brands in various ways.
Whenever we mention reviews, it is necessary to cite the Google reviews platform as it stands as the most trusted for the customers. While consumers look to extract maximum out of the platforms, brands look for the same. And to pull more benefits from the platform, businesses are now actively opting to embed Google review widget on websites. The Google review widget works like a functional block on the website that enables users to showcase reviews without the hassle.
Apart from helping customers’ decision-making, Google reviews on websites help brands in huge ways. Some of the major pointers for the same are:
Top Benefits Of Adding Google Review Widget On Website
There are ample tools such as social media aggregators that are easily available in the market and provide you with a dedicated Google review widget. These tools also ease your embedding process and smoothly add Google reviews to your website. The Google review widget on website helps you in the following ways:
1. Boosts credibility:
As mentioned above, Google review is the biggest and the most trusted platform, and hence it is also a common source for many customers to know about a brand’s reputation and learn about its product.
We cannot let the fact go unnoticed that consumers are spoilt for choice today. However, there are various cases where some businesses or brands do not provide quality products or do not satisfy the needs of consumers, and this is where Google reviews into play.
Google reviews are the most trusted and impactful source that help consumers to know about the brand, what type of products they have, and users’ judgments about the quality. All these viewpoints help to boost the credibility of a brand. And as more people write about the product and provide their reviews, it is better for the business as it improves the brand’s market reliability. And if you can add these reviews to your website, it will generate social trust amongst your website visitors. It also brings out your brand as transparent in front of your visitors. Transparency here means your brand is open to acknowledging all types of feedback and reviews and even showcases all of them on the website.
2. Boost visitor engagement on website:
Reviews have the potential to keep the reader hooked and engaged for long. Moreover, consumers are never satisfied by reading one or few reviews, and they want to read as many reviews as possible.
So when you embed Google review widget on a website, it provides a commonplace to read all customer reviews related to your business. And as they look to read more reviews, the scrollable feeds can keep them engaged on the website, eventually improving visitor engagement on your site.
Also, as they can get all reviews from a particular brand in one place, they don’t have to browse furthermore on the platform to keep note of more reviews. And, if you are using a social media aggregator tool for this purpose, you also have the ability to moderate the reviews. That means you remove reviews that have mentioned names of some other brands and keep the feed related to your brand only.
And there will be more visitor engagement, which means a reduced bounce rate, and all these elements might help get a better search engine ranking.
3. Builds a review cycle:
Customers feel valued when the brand considers their reviews and showcases them on the website. It not only helps the brand build a positive impression and generates a good connection with customers but also inspires them to provide more reviews.
At the same time, it also encourages other consumers to provide their feedback and reviews and enjoy their limelight on the website. This all develops a review cycle, eventually increasing the number of reviews for the business. We all know how important it is for the brands to get more reviews under their name as it helps them build some trustworthiness in the market. And as there will be more reviews, there will be more reviews to display on the website and further improve website engagement.
Summing It Up
Google reviews can help customers understand the product, learn about the brand, learn about different use-cases, and eventually trust the brand. At the same time, it helps brands to know the reception of their product, the reputation of their brand and helps to win customers’ trust. And to extract maximum benefits from the platforms, brands are now actively choosing to embed Google review widget on websites. There are many tools readily available in the market that help you in this cause, so go right now, try those tools, embed Google review widget, and enjoy the various benefits this strategy offers.