Starting an outdoor tour business can be hard work especially because there are a lot of things that have to come together to make it happen. However, having a plan and a series of steps to follow will make things a lot easier for you.
If you are already thinking about an outdoor tour company, you likely have settled on this business niche, are passionate about the outdoors, and have already identified your target customers. The next step is researching your competitors. Doing this will help you know how stiff the competition is going to be, if there are any gaps in the market you could take advantage of, and how you will differentiate yourself.
Register Your Company
Once you complete your research, you will need to register your business. For this, you will need a business name and preferably a logo. The business name will be used in all official documentation and your logo is how people will identify your brand.
Once you have the name, register the business. There are various business structures to choose from including partnerships, sole proprietorships and corporations. When doing this, do not forget to get your permits and licenses. Check in with your local government, tourism board and relevant authorities to find out exactly what you need.
Prepare For Business
Once the business is registered, you need a business bank account. This will help you track your income and expenses as well as make audits and bookkeeping easier.
Do not forget to get liability insurance. This will protect you and your business from risks associated with the outdoor tours you will be conducting.
Prepare for Emergencies
Since your tours will focus mainly on the outdoors, you need to be prepared for any emergencies that might come up. The outdoors is unpredictable and having a first aid kit or a way of stabilizing someone who has been hurt is important if you want to offer the best service possible. To save money, you can source emergency supplies from companies such as Rapid Rescue. Rapid Rescue is a wholesaler of prehospital medical equipment and emergency supplies across numerous categories.
In addition to the safety and first aid equipment, investing in a satellite phone that lets you call for help even in areas that have low cell service coverage will help in emergencies.
Build Business and Personal Relationships
The outdoor tour business, much like any other business, comes with its set of unique challenges. Having someone to talk to so you do not go it alone will help you get through some of the rougher spots. These people can also give you answers and insight into some of the challenges you might face and how to overcome them.
If you can, find a mentor. Ideally, they should be someone who inspires you but holds you accountable and who can offer advice.
Think About Marketing
At this point, you might have the business up and running so you need to attract customers. You can list your business and tour on online travel agent websites. You can also hire a digital marketing expert to promote the business and get you more customers. If you already have a website, implement SEO best-practices to ensure people can find you online.
Building an outdoor tour business is hard work but there are a lot of things you can do to ensure your business’ success. If you follow the right steps, rely on your intuition, and ask for help and advice when you need it, your business should be up and running quickly.