Top 10 Best Amazon Keyword Research Tools for Sellers in 2021


There are a lot of Amazon keyword research tools online. Try these ten choices to ensure your business’s success.

These days, technology is extremely advanced. Bots rule the World Wide Web, and understanding algorithms are on top of every seller and businessman’s priority. Using the right tools to satisfy algorithms—especially A10, Amazon’s algorithm—is important. 

With that, store and campaign optimization is a task you do not want to skip. Having a guide to Amazon SEO always comes in handy at this stage. Ensure that you know how to optimize your store and ads while ensuring readability because you also have human customers reading them.

To help you with your keyword research, we have compiled 10 of the best keyword research tools for Amazon. Some are better for beginners, while some are better for deeper research and analysis. Many tools offer a free trial, so make use of that and pick the tool that satisfies your needs. 

1. Ahrefs

You can perform keyword research for Amazon, Google, Bing, and Youtube on Ahrefs. If you have campaigns outside Amazon, this tool can help you grow your business.

To begin, type the keyword relevant to your product. You can also optimize the search by choosing your target audience’s country. Search volume, number of clicks, clicks per search, and return rate are among the metrics you can access, which other tools do not offer. 

2. Wordstream

Wordstream is another user-friendly Amazon keyword research tool. It needs only a relevant keyword or a URL of your product page for you to get a list of keywords you can use to optimize your store. 

You will get the following data: Google search volume, how competitive the keyword is, cost-per-click to give you an idea on how much you will be charged for each customer click, and opportunity score. 

Opportunity score is unique to this tool. This insight allows sellers to know which keywords to prioritize. 

3. Keyword Tool

Keyword Tool is a one-stop keyword research tool for different platforms, including Amazon, Google, Youtube, Bing, eBay, Play Store, Instagram, and Twitter—excellent for multi-platform digital marketing. You can also optimize your searches based on your customers’ country. 

You will be provided with short keywords and long-tail keywords with corresponding data for search volume, search trend in the last 12 months, cost-per-click, and competition.

The function on negative keywords provision is helpful. Just type in the negative keywords, and they will not be included in the keywords that appear in the search. 

4. Sonar

For Sonar, you can insert a relevant keyword, your ASIN, or the ASIN of your or your competitor’s store. The keywords from competitors will give you an idea of your competitors. With this knowledge, you can strategize better.

The site provides data not in numbers but through a scale of 1–5 green bars. The more green bars, the higher the search volume. 

If you are looking for keywords in another language, Sonar provides an easy search. Just click the translate button, the language, and input the keyword. You can use these words for your backend keywords.

5. SellerApp

SelleApp’s keyword research tool does not offer upfront search for relevant keywords and data, but you can sign-up for a free trial to check if the tool works for you. 

Once signed up, you can access the following: keywords with monthly search volume, real-time PPC cost, impression rate, and competition information to help you decide which ones to include in your store and campaigns. 

Long-tail keywords are gold on Amazon, and you’ll also have access to these with SellerApp. 

6. Keyword Tool Dominator

Keyword Tool Dominator is the tool to go to for Amazon, Google, Walmart, Bing, eBay, and Youtube keyword research. 

This tool ranks keywords on a scale of 1–10, with 10 being the highest. You can also optimize your search per country. Long-tail keywords are among the primary keywords you’ll get here—this is all pretty basic, but this data is an excellent start. 

7. Jungle Scout

Level up your freelance skills by using Jungle Scout. It offers the following: 30-day search volume, 30-day trend, dominant category, and keyword relevancy score. PPC bids for exact keywords and broad keywords and whether the keyword is easy to rank for or not are also included. 

The category information can help you significantly with your campaign targeting strategies. You can also do competitor analysis using this tool by acquiring data about your competitors. 

8. Scientific Seller

Scientific Seller has a valid argument that keyword research tools provide thousands of keywords. Still, with the limited character space on Amazon, the probability of including all these keywords is impossible.

That is why Scientific Seller ranks the keywords according to “stuff words.” These are the words that have the highest customer search on Amazon and the ones you should include in your store and in your campaigns. 

9. Keyword Inspector

Keyword Inspector allows you to tick all the details you want to be included in your keyword research. 

This tool allows you to optimize your search by typing negative keywords, choosing trend durations, seeing which products are on the first page using the keywords, viewing reviews, sales, and more. 

After optimizing, click the search button and you will see a table containing the details you ticked. You will need to sign-up for a free trial for full access. 

10. Helium 10

Helium 10 is a famous keyword research tool used by sellers who want to optimize their stores because of its keyword insights. It provides detailed results including broad keywords search volume, the number of products competing for the keyword, and the raw earth volume. 

These details, especially the number of products competing for the keywords, can help you decide whether your bid or keyword inclusion in your store is worth the competition. 

Final Thoughts

You can maximize many tools to ensure that you are performing the right steps for your business’s success. While there are a ton of options out there for someone doing it alone, know that Amazon management through an agency is also an option—it can even provide you with more tools and choices than the 10 we’ve mentioned here. 

For your business’s most critical steps, getting help from experts is an excellent choice. 

No matter which route you go with, getting a tool to give you all the data and insights you need is a must if you want to grow on Amazon. Take advantage of the free trials offered by these tools, and invest in a paid account when you’ve found the perfect one. The prices may be steep, but it is definitely a worthy investment! 

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