If you are just starting to come around to the multitude of benefits of digital marketing for your business, then you have probably come across Google Ads. Arguably one of the most effective platforms for driving customers who actually want to buy your product or service to your website. Having a Google Ads account can revolutionize your business.
What exactly is Google Ads?
For those who have not yet used Google Ads, formerly known as Google AdWords, it involves paying for a Google ad for your business that is displayed to customers when they search for relevant terms on Google Search and Maps.
In a nutshell, if you want to get meaningful ad copy in front of a highly targeted audience, then Google Ads is the digital marketing strategy for you.
Still not entirely convinced?
Keep reading to discover the top five reasons why you should use Google Ads for your business.
- Increased leads
If you are currently struggling to generate enough leads for your business, then Google Ads can help you. In fact, Google Ads is one of the most effective tools for lead generation. That is, as long as you use it correctly.
Having the ability to focus on users who are actually searching for what your brand offers, you know that you will generate high-quality leads that are more likely to result in conversions.
If you feel like you need help with your Google Ads strategy, a Google Advertising Agency can help you to optimize, refine, and track your ads, resulting in a more effective campaign.
- High ROI
Although Google Ads is a paid form of advertising, it does provide one of the best ROI’s out of all digital marketing strategies. This is because you only have to pay for ads that people actually click on.
That being said, it takes time and effort to create a successful Google Ads campaign, and it can often be a case of trial and error to see what works best for your business.
- Easily trackable
If you are the kind of business owner who likes to know exactly how a strategy or campaign is working for them, then you will be pleased to hear that Google Ads is known for offering fast and accurate results.
In fact, all you need to do is create a custom Google Ads dashboard, and you will be able to easily monitor all aspects of your campaign. From the number of clicks to the keywords used to the cost per click, you can access all this information at the touch of a button.
- Delivers high-quality traffic
Google is the number one search engine site worldwide, meaning you are guaranteed high-quality traffic, as well as access to a huge customer base. Furthermore, Google is constantly improving and updating its algorithms so that they can offer their users the most relevant search results. In terms of your Google Ads campaign, this means that your ads will deliver high quality leads to your website.
- Enhanced flexibility
Unlike some other popular digital marketing strategies, Google Ads offers complete flexibility, allowing you to customize your campaign to complement the goals of your business. Whether you need to target mobile users, searchers in a particular location, or any other specific type of target audience, Google Ads allows you to set your campaign accordingly.
Plus, you can set your budget to make sure that you don’t go over your advertising budget.